of the countrys leading childrens clothing retailers has been the subject of
an £87 million management buyout.
Nuneaton-based Adams Childrenswear has been purchased from retail group Sears by a team
of five directors who are backed by London-based Natwest Equity Partners.
It is the second major local buyout that Natwest Equity Partners has been involved with
in the space of a month after announcing that it had acquired Warwick-based vehicle
specialists Dennis Eagle.
Adams Childrenswear, which has almost 350 stores worldwide and an annual turnover of
£200 million, will now be run by managing director Michael Hobbs, commercial director
Dean Murray, marketing director Phillip Walker, operations director Stuart Dickerson and
HR director Claire Shale.
Managing director Hobbs, who will lead the team, is delighted with the purchase and
believes the company can now become a major force.
"Adams is the largest retailer dedicated solely to kids clothes in the country.
"To be successful in the childrenswear sector you have to understand the
customers ever developing requirements.
"Our focus will continue to be to deliver great quality clothes at the best
prices. We are constantly introducing new styles and updating our ranges with appropriate
And Hobbs revealed that the company was already formulating new strategies to increase
their market share.
"Developing new channels of distribution for getting our product to market has
seen us develop strong relationships with household names like Sainsburys," he
Adams employs nearly 4,000 staff in their outlets and the management buyout team has
stressed that none of these jobs will be affected by the take-over, with all employees
transferring with the sale.
The company began in Birmingham in 1933, with Amy Adams operating a baby clothes
business from her house in Kings Heath.
Adams Childrenswear was bought by Foster Brothers in 1973 and moved to Nuneaton in 1985
when Foster Brothers became part of the Sears Group.