Coventry’s sauciest store is celebrating its first anniversary today, and more sexy Ann Summers shops are to follow in the Midlands because of the success of the city’s branch.

The purveyors of love, romance and a battery of bedroom toys have experienced a swelling in customer demand throughout the year.

Thongs and vibrators have steadily moved up the shopping list to occupy the top of the most-wanted products in the Hertford Street store.

Coventry has been picked out as a hot-spot for its lascivious lovers by the store bosses along with Torquay, Birmingham and Brighton.

The best Coventry top ten best sellers:

1. Scorch bra and thong
2. Heaven Vibrator
3. Promise vibrator
4. Grace bra and brief
5. Matron role play outfit
6. Fur love cuffs handcuffs
7. Stallion posing pouch
8. Love oil
9. Lust dust
10. Sensual vibrator

During 1999 over 3 million women enjoyed an Ann Summers party and a further 2.5 million people visited one of the 27 high street stores across the UK.

And the raunchy range is taking an international feel with stores opening in Sydney, Australia last summer.

Plans are set to open in the United States of America in July followed by stores in the Middle East.