Link Coventry & Warwickshire is helping Kenilworth-based giftware AbraCARDabra to
weave export magic.
The seven-year old firm, which is based at Stoneleigh
Deer Park, was already selling a specially designed range of gift products, including
personal stationery and giftware to a number of foreign countries.
But managing director Phil Pennant turned to Business Link to help break into new
As well as giving export advice on how to tackle specific regions, Business Link was
able to offer financial assistance for a consignment of samples to Canada.
Mr Pennant said:
"We are increasingly proactive in trying to find, and exploit, new export markets
and recently we have had successes in Canada, where a network of distributors has been
"As well as financial assistance with a consignment of stationery, Business Link
has helped formulate a plan to tackle each territory so that we can identify which
products most suit the local marketplace."
Phil is keen to point out that the stationery they supply is not what most people would
expect, but rather includes personal pens, key rings, and note pads, amongst other items.
AbraCARDabra employs 15 staff and is looking to increase its market share abroad still
further this year, especially in France, Australia, Greece, Ireland, Gibraltar and
Malcolm Vaughan, export adviser at Business Link Coventry & Warwickshire, said:
"AbraCARDabra has tackled some difficult markets and shown real initiative with
their product adaptation and good merchandising.
"With our help it has approached each new market with a strategic and tailored
approach to exploit every opportunity."