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Caravan Park Sees Benfield Top £10m

Work on a Warwickshire caravan park has led a relationship between the Coventry-based Benfield Group and a local client past the £10 million mark.

Keith Fletcher and Clive BenfieldThe construction company has completed a £2 million project in Warmington, near Banbury, for businessman Keith Fletcher.

Mr Fletcher built up television rental firm Fletcher Rentals before selling out to a national chain, then established the Victoria Careotels - a string of residential and nursing homes - before again being bought out.

He has now created a £2 million caravan centre at Warmington.

Clive Benfield, chairman of the Benfield Group, said the Caravanland project has broken the £10 million barrier.

He said:

"This is the 10th venture we have worked on for Keith. We have undertaken projects on his caravan park in the Cotswolds, worked on his Careotels and have now developed Caravanland.

"He is one of the most thorough business people I have met and I am certain that this latest venture will be as successful as his others.

“It has been a long and mutually beneficial association which has seen us carry out various projects and hopefully it will carry on in the years to come."

Caravanland, which stands on the site of a former filling station, includes indoor and outdoor showrooms, an accessory store, awning department and service centre and has been developed from scratch.

Mr Fletcher said:

"The project has taken around 18 months to complete and we are delighted with the results. As we have been starting afresh we have been able to tailor the centre exactly to meet customers' needs.

“There are other sales centres in the region but we are able to display 20 caravans indoors which is very unusual.

"We have established a business to cater for all the needs of caravanners. People can buy everything from a new van to a mantle for a gas light and it is all under one roof.

“We are starting with a staff of seven but I expect that to double in the not too distant future."

Mr Fletcher has also commissioned his own caravan which will be sold exclusively through Caravanland.

He added:

"Having seen so many caravans at our site there were several things left off most models so we have had our own developed under the name Vanlander."

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CWN / Business / A-Z / Benfield Group / 25 Sep  00

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