CWN - News & Information for Coventry & Warwickshire 20x21spacer.gif (59 bytes)What's New?Search CWN
City Squares Up To Face Its Rivals

Car parking costs for shoppers in Coventry are to be slashed in the run-up to Christmas as part of an £800,000 marketing strategy to promote the city.

The campaign will be launched next month to stave off competition from developments in Solihull, Birmingham city centre and Leicester’s Fosse Park.

Coventry City Council, the City Centre Company, which is responsible for the management and promotion of the heart of Coventry, and key retailers are to spend around £800,000 on marketing, promotion and car parking in the lead up to Christmas and beyond.

An agency which specialises in location marketing will be recruited to devise a campaign to boost the city centre over the next two months and then cover the next two or three years.

A range of parking price offers are to come into force next month to support the initiative.

The first hour will be free in eight city centre car parks and free in those car parks for Wednesday late night shopping.

The car parks are West Orchards, Barracks, the ground floor of Leigh Mills, Pool Meadow, Belgrade, Bond Street, Queen Victoria Road and Greyfriars East.

Shoppers will also be able to park free of charge on weekdays after 2pm in the Barracks car park - an offer which will run into next year.

Mark Nicholls, Customer Service Manager of the City Centre Company, said the offers would be a strong incentive for shoppers.

"We want to make things as easy as possible at a very busy time so we have targeted those shoppers' car parks, which are very convenient for the city centre.

"Coventry is extremely accessible by car and we have geared these offers around the popular shopping times. We have run free parking on Sundays for a while and it has proved popular.

"At the same time the move will be a welcome boost to traders at their busiest time. We have a very vibrant shopping centre and we want to make it as easy as possible for people to experience what we have to offer."

The offers will come into force on November 13, two days before late night shopping begins.

The Barracks will be turned into a pay and display car park before then. The Argos ramp in Greyfriars Road will be re-opened and the reserved parking section of the Queen Victoria Road car park will be removed.

Mr Nicholls added:

"We brought in some offers last year but nothing on this scale. It is a major move for the council which is costing a six figure sum to subsidise and we welcome it enormously - it is an early Christmas present for everyone who uses the city and will hopefully attract some newcomers as well."

Martin Stockdale, commercial manager of the City Centre Company, said it was vital for the Coventry to market its retail and leisure economy strongly.

He said:

"Firstly we want to make sure the message of what is available here in Coventry is heard powerfully around the region in the run up to Christmas.

"Every city centre has to compete for custom and that need is emphasised by developments in our area.

“The Lower Precinct development is still some way off completion and we want to make sure that we attract people in increasing numbers.

"The agency will devise a very strong, positive campaign which will boost not only the retail appeal of Coventry but also the evening and leisure economy.

"West Orchards and Allders have agreed to support the drive and will pitch their advertising and promotional campaigns in line with city centre approach."

John McGuigan, the council's Strategic Director (City Development) added:

"The city council sees a vibrant and competitive city centre as vital to the on-going regeneration of the city.

“The fact is that we are in competition with other neighbouring towns and cities and Coventry needs to be shouting about its own attractions.

"Given the fact there is a period of disruption in the city centre due to some major developments taking place, it is imperative that we do market the city professionally and take a proactive approach to the changes and threat of competition."

1x22rule.gif (89 bytes)
The Giant Card Company, Coventry

150x15more.gif (274 bytes)


Find an old School Friend on CWN

Help support CWN - buy your books online with Amazon

CWN / Business / A-Z / City Centre Company Coventry / 11 Oct 00

©1995-2000 Coventry Internet Developments Ltd

This page modified on 10 November 2008 09:49:15AM