NOV 00] CITY
CENTRE COMPANY NEWS
Late Night Shopping
Returns To Coventry
comes to Coventry with a bang on Wednesday when late-night shopping starts
again in the city.
majority of city centre stores will stay open late every Wednesday until
Christmas and shoppers will be able to use several car parks free of
charge in the run-up to the festive period.
first hour is free in eight shoppers' car parks and free after 6pm in
those car parks for Wednesday late night shopping.
car parks are West Orchards, Barracks, the ground floor of Leigh Mills,
Pool Meadow, Belgrade, Bond Street, Queen Victoria Road and Greyfriars
will also be able to park free of charge on weekdays after 2pm in the
Barracks car park - an offer which will run into next year. Sunday parking
remains free all year in both the Barracks
and West Orchards Car Parks.
City Centre Company, which manages and promotes the heart of Coventry, has
organised musical entertainment on the fountain bandstand finishing at
night opening coincides with the launch of a major marketing campaign
designed to bring more shoppers into the city and to fight off growing
competition from neighbouring towns and cities.
Wednesday shopping evenings have been hailed a success, although they were
wound down when Sunday shopping gathered momentum.
Kent, marketing and communications manager for the City Centre Company,
said Wednesday marked the start of a vital trading period for stores.
massive effort has been made this year to give traders a real push into
Christmas. We have recruited an agency to market the city and to attract
more shoppers than ever before.
are more car parking offers this year and we are confident that we will
have a successful festive trading period.
has a lot to offer in terms of the range of stores available and how
easy it is to shop in the city centre.
£800,000 is being spent to make sure that message is heard very loudly
around the region.
have already reported increased custom in the last week or so and that
will accelerate past Wednesday."
Haynes, manager of the West Orchards Shopping Centre, said he hoped last
Sunday would be the start of an encouraging trend. He said:
was very positive and was up on previous years. It is vital that there is
a sustained effort to attract people into the city centre to ensure this
is the most successful Christmas for many years.
am confident it will be and certainly traders need a good run after all
the problems of the weather which tends to keep people away."
West Orchards Christmas lights will be switched on at 7pm on Wednesday by
BBC Radio's Malcolm Boyden, star of the Belgrade panto, and there will be
music in the centre while the stores are open.
entertainment on the fountain bandstand starts at 5pm with the
newly-formed City of Coventry Children's Choir.
is followed by Blue Moves, the City of Coventry Brass Band and, at 7.30pm,
the samba band Sambassadors of Groove.