A Coventry based
weaving specialist has sewn up the market for woven badges by improving the accuracy of
its manufacturing process.
J & J Cash Ltd, which produces woven badges for Newcastle United Football
Clubs strip, as well as other premier football clubs and sporting organisations
across the country, has improved the quality of its production process.
With the help of Coventry Centre for Investment and its Improvement Action Network
(IAN) programme, Cashs has reduced the rejection rate of its complex embroidery
badge for the Magpies by a massive 55%.
The leading clothing labels and badges specialist - renowned for its childrens
name tapes - has overcome its wastage problems by changing the way it produces its more
detailed and complicated badge work. This has resulted from extensive tests, analysis and
inspection at each stage of the production process contributing to savings of £50,000 at
sales value per annum.
Mr John Rutter, managing director of J & J Cash said:
"The IAN programme has been vital in our efforts to strive for continuous
improvement. In addition to cost savings we have achieved higher satisfaction levels with
our customers and have set new standards with our laser cutting technology."
Councillor Sheila Collins, who chairs the Economic Regeneration
Policy Team at Coventry City Council said:
"By working with J & J Cash we are underlining Coventry as a clothing and
textile centre and other manufacturers will be encouraged to look towards CCfI for help in
"This is an excellent example of how our Improvement Action Network (IAN)
programme, which involves team members from other manufacturing industries, can help well
established companies and market leaders."