A Coventry based weaving specialist has sewn up the market for woven badges by improving the accuracy of its manufacturing process.

J & J Cash Ltd, which produces woven badges for Newcastle United Football Club’s strip, as well as other premier football clubs and sporting organisations across the country, has improved the quality of its production process.

With the help of Coventry Centre for Investment and its Improvement Action Network (IAN) programme, Cash’s has reduced the rejection rate of its complex embroidery badge for the ‘Magpies’ by a massive 55%.

The leading clothing labels and badges specialist - renowned for its children’s name tapes - has overcome its wastage problems by changing the way it produces its more detailed and complicated badge work. This has resulted from extensive tests, analysis and inspection at each stage of the production process contributing to savings of £50,000 at sales value per annum.

Mr John Rutter, managing director of J & J Cash said:

"The IAN programme has been vital in our efforts to strive for continuous improvement. In addition to cost savings we have achieved higher satisfaction levels with our customers and have set new standards with our laser cutting technology."

Councillor Sheila Collins, who chairs the Economic Regeneration Policy Team at Coventry City Council said:

"By working with J & J Cash we are underlining Coventry as a clothing and textile centre and other manufacturers will be encouraged to look towards CCfI for help in improving efficiencies.

"This is an excellent example of how our Improvement Action Network (IAN) programme, which involves team members from other manufacturing industries, can help well established companies and market leaders."