[27
MAR 01] COVENTRY
CENTRE FOR INVESTMENT NEWS
Coventry Joins International Food Fight
A
leaflet shaped like a tortilla is being given to firms in the food
industry to persuade them that Coventry is a tasty prospect for
investment.
Officers
from the city council’s Coventry Centre for Investment team are
visiting the International Food Exhibition (IFE 2001) in London to
promote the city as the perfect location for food sector investment.
The
bi-annual event is the country’s leading food and drink exhibition
and is expected to attract 38.000 visitors from Europe and the United
States.
Coventry
is launching its new tortilla-shaped food sector leaflet at the show,
which focuses on Mission Food's investment in the city.
The
leaflet, called “A City With A Mission”, lists the reasons that
Coventry has all the right ingredients to be the perfect base for food
sector companies.
These
include a workforce with the right skills, access to key markets, a
central location, quality sites and premises and specialised support
for this area of work.
European
and American companies who are considering the UK as a location for
investment or expansion will be targeted at the show.
Cllr
Dave Batten, cabinet member (Development and Renewal), said:
"We
will be at this show to prove that Coventry can offer investors all
the right ingredients.
“Coventry
is a city where the food sector prospers - and where everything is
in place for continued and future growth.
“We
also have the skills, easy access to key markets and top quality
sites and premises - the total package that make us the perfect
location.
“And
we aim to bring back the bacon at this show and create new jobs for
local people."
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