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[03 MAR 00] PALMER HARGREAVES MINT PRESS RELEASE
Adams Childrenswear Chose PHM Again

A bumper Christmas has landed advertising, marketing and communications agency Palmer Hargreaves Mint a new commission with Midlands-based clothing giants Adams Childrenswear.

PHM masterminded a highly successful in-store Yuletide campaign for the company which enjoyed buoyant trading over Christmas. It has now recruited the agency to publicise its ‘Smile….it’s worth it’ promotion.

The promotion covers items such as jeans, fleeces, combats and t-shirts and pledges that if parents can find the same quality of clothing at a lower price or if they are not happy with their purchase for any reason it will give a full refund - receipt or no receipt.

Warwickshire-based Palmer Hargreaves Mint has designed a range of window banners, stickers and in-store promotional material which will be used in every store across the country.

Mick Stoves, a director of PHM, said the strength of the Christmas campaign had been key in continuing the relationship with Adams.

"Every agency hopes for an on-going relationship with a client, but the Christmas campaign was the first work we had done with Adams.

"We were delighted with the work and the feedback was very positive both from Adams and its customers. It was the first time we had worked on a retail account in this particular market sector and I think that allowed us to give the campaign a very fresh look.

"That was still running in store when Adams came back to us with the ‘Smile….it’s worth it’ brief. The image of Adams is colourful and fun and we reflect that in the work. This is a particular and very strong message that will appeal to parents and we have convey that clearly."

Adams, which was founded in 1933 in Birmingham, now employs 4,000 staff and has stores in Eire, Saudia Arabia and the Gulf.

Caroline Adams of Adams marketing team, said:

"Our Christmas campaign was very well received. We were delighted with the work of PHM and had no hesitation in using them for the new campaign. The agency's work reflects our core offer of good value, fun kid's clothes"

Palmer Hargreaves Mint, based in Leamington Spa, was formed in 1998 by the merger of two leading Midlands agencies and its clients include Continental Tyres, Ford of Britain, Ford of Europe, Kraft Jacobs Suchard, Mecca Bingo, and Moulinex Swan.

MORE INFORMATION: Advent Communications   024 76 633636
  

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