Christmas has landed advertising, marketing and communications agency Palmer Hargreaves
Mint a new commission with Midlands-based clothing giants Adams Childrenswear.
PHM masterminded a highly successful in-store Yuletide campaign for the company which
enjoyed buoyant trading over Christmas. It has now recruited the agency to publicise its
.its worth it promotion.
The promotion covers items such as jeans, fleeces, combats and t-shirts and pledges
that if parents can find the same quality of clothing at a lower price or if they are not
happy with their purchase for any reason it will give a full refund - receipt or no
Warwickshire-based Palmer Hargreaves Mint has designed a range of window banners,
stickers and in-store promotional material which will be used in every store across the
Mick Stoves, a director of PHM, said the strength of the Christmas campaign had been
key in continuing the relationship with Adams.
"Every agency hopes for an on-going relationship with a client, but the Christmas
campaign was the first work we had done with Adams.
"We were delighted with the work and the feedback was very positive both from
Adams and its customers. It was the first time we had worked on a retail account in this
particular market sector and I think that allowed us to give the campaign a very fresh
"That was still running in store when Adams came back to us with the
.its worth it brief. The image of Adams is colourful and fun
and we reflect that in the work. This is a particular and very strong message that will
appeal to parents and we have convey that clearly."
Adams, which was founded in 1933 in Birmingham, now employs 4,000 staff and has stores
in Eire, Saudia Arabia and the Gulf.
Caroline Adams of Adams marketing team, said:
"Our Christmas campaign was very well received. We were delighted with the work of
PHM and had no hesitation in using them for the new campaign. The agency's work reflects
our core offer of good value, fun kid's clothes"
Palmer Hargreaves Mint, based in Leamington Spa, was formed in 1998 by the merger of
two leading Midlands agencies and its clients include Continental Tyres, Ford of Britain,
Ford of Europe, Kraft Jacobs Suchard, Mecca Bingo, and Moulinex Swan.