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[09 APR 00] PALMER HARGREAVES MINT PRESS RELEASE
Boom Time For Palmer Hargreaves Mint

Palmer Hargreaves Mint has won five major new accounts, netting the agency close to 3 million of new billings.

Further to its existing role of producing all of Adams Childrenswear in-store promotional work, PHM has now been appointed to undertake consumer advertising campaigns that will run over the important Easter and Back To School periods. The new work will be the most significant consumer campaign that Adams has undertaken for a number of years.

Jaguar Cars has appointed PHM to write, design and produce an Aftersales Planning Tool Kit which will be used by Jaguar’s sales companies worldwide.

Ladbrokes has engaged the agency to produce a major direct response campaign, which will help them win a bigger share of the ever expanding telephone betting market. PHM is creating mailings which will be sent to Ladbrokes customers prior to every major event in the sporting calendar.

The British Educational Communications and Technology Agency (Becta) has chosen the agency to produce national press advertising and a 16-page information booklet in support of a new government initiative. The Computers for Teachers scheme offers teachers discounts of up to 500 when they buy their own computers.

Sweet ’N Low 2, the world’s leading artificial sweetener is currently only available to the catering trade and is about to be launched to consumers. Palmer Hargreaves Mint has won the account following a competitive pitch and will be promoting the brand through a national women’s press campaign.

Paul Cubitt, the agency’s deputy managing director, commented:

"These appointments are a real shot in the arm and represent a tremendous start to the new year. They are significant pieces of business with large clients and have major growth potential. They cover virtually every aspect of our offering from strategic consultancy and consumer advertising through to direct marketing and design."

Palmer Hargreaves Mint, which employs 60 people and is based in Leamington Spa, counts Aventis, Blue Circle, Continental Tyres, Ford of Britain, Ford of Europe, Kraft Jacobs Suchard, Loake Shoes, Mecca and Moulinex among its long-standing clients.

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Dennis O'Neill has joined PHM as Senior Copywriter.

Dennis is an experienced writer who has worked in agencies such as JWT, McCanns in Manchester and Poulters in Leeds.For the last few years he has been freelancing around the Midlands.

Previously he has worked with clients such as British Midland Airways, Inter City, Asda, Britannia Building Society, Maserati and Rover, producing everything from TV to technical manuals.

On the way he has picked up several awards, including a Gold for TV at the Roses.

MORE INFORMATION: Advent Communications  024 76 633636
  

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CWN / Business / A-Z / Palmer Hargreaves Mint / 9 Apr 00

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