Hargreaves Mint has won five major new accounts, netting the agency close to £3 million
of new billings.
Further to its existing role of producing all of Adams Childrenswear in-store
promotional work, PHM has now been appointed to undertake consumer advertising campaigns
that will run over the important Easter and Back To School periods. The new work will be
the most significant consumer campaign that Adams has undertaken for a number of years.
Jaguar Cars has appointed PHM to write, design and produce an Aftersales Planning Tool
Kit which will be used by Jaguars sales companies worldwide.
Ladbrokes has engaged the agency to produce a major direct response campaign, which
will help them win a bigger share of the ever expanding telephone betting market. PHM is
creating mailings which will be sent to Ladbrokes customers prior to every major event in
the sporting calendar.
The British Educational Communications and Technology Agency (Becta) has chosen the
agency to produce national press advertising and a 16-page information booklet in support
of a new government initiative. The Computers for Teachers scheme offers teachers
discounts of up to £500 when they buy their own computers.
Sweet N Low 2, the worlds leading artificial sweetener is currently only
available to the catering trade and is about to be launched to consumers. Palmer
Hargreaves Mint has won the account following a competitive pitch and will be promoting
the brand through a national womens press campaign.
Paul Cubitt, the agencys deputy managing director, commented:
"These appointments are a real shot in the arm and represent a tremendous start to
the new year. They are significant pieces of business with large clients and have major
growth potential. They cover virtually every aspect of our offering from strategic
consultancy and consumer advertising through to direct marketing and design."
Palmer Hargreaves Mint, which employs 60 people and is based in Leamington Spa, counts
Aventis, Blue Circle, Continental Tyres, Ford of Britain, Ford of Europe, Kraft Jacobs
Suchard, Loake Shoes, Mecca and Moulinex among its long-standing clients.