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[26 JAN 01] PR SUPPORT NEWS
Firm Wins Contract To Support Tube Makers

A Leamington public relations consultancy has been appointed by the UK's leading producers of decorative steel tubing to help launch its latest home accessory range.

PR Support and Rothley are coming togetherPR Support is working with Rothley Ltd to launch System 21, a stylish range of display and storage fittings aimed at the top end of the home improvement market.

The campaign, which starts this month with a major launch at the DIY Home Improvement Show, will target both trade and the consumer.

Rothley Ltd, based in Wolverhampton, is widely known for its successful Colorail brand which has been a market leader for the past 15 years.

Rothley marketing manager, Sarah Kenny, said:

"System 21 has been created to help us build on the success of Colorail.

"Public relations will play a key role in the development of the brand, and we are confident that PR Support has the creativity and enthusiasm to ensure that System 21 wins the visibility in the market place it deserves."

As well as managing media relations for the launch, PR Support will also advise on all other aspects of promotions and communication.
 

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CWN / BusinessPR Support / 26 Jan 01

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