A Leamington public relations
consultancy has been appointed by the UK's leading producers of
decorative steel tubing to help launch its latest home accessory
Support is working with Rothley Ltd to launch System 21, a stylish
range of display and storage fittings aimed at the top end of the home
The campaign, which starts
this month with a major launch at the DIY Home Improvement Show, will
target both trade and the consumer.
Rothley Ltd, based in
Wolverhampton, is widely known for its successful Colorail brand which
has been a market leader for the past 15 years.
Rothley marketing manager,
Sarah Kenny, said:
"System 21 has been
created to help us build on the success of Colorail.
"Public relations will
play a key role in the development of the brand, and we are
confident that PR Support has the creativity and enthusiasm to
ensure that System 21 wins the visibility in the market place it
As well as managing media
relations for the launch, PR Support will also advise on all other
aspects of promotions and communication.