Each postcard could be redeemed against four different products including sausage
rolls, jam doughnuts and custard tarts - the shop's best-selling line.
And just to prove that nothing sells like hot cakes, the Promotions Team handed out no
less than 5,000 cards to local people.
"Around 15 per cent of the vouchers were redeemed at the shop, which is about
three times the average return rate for this type of promotion,"
said Braggs sales director David Marsh.
He added:
"The Promotions Team were excellent. People in the street sometimes shy away when
you try to hand out leaflets, but these girls have such good personalities and are so easy
to talk to that they made the event a real success."
The Promotions Team also supply staff to work at conferences and on exhibition stands
for clients including Jaguar Cars, Vauxhall and Microsoft.
