MAR 01] THE CHAMBER NEWS
And Veg Shop Blooms Into Life
fruit and veg is now on sale in a deprived inner-city area of Coventry
after a couple’s dream turned into a Valentine’s Day reality.
LASHMAN SINGH WITH
greengrocer, shop assistant and cook Yvonne Denny, aged 63, and her
husband David, aged 64, saw a need for cheap fresh produce to be
available in Hillfields.
received specialist advice from Coventry and Warwickshire’s Chamber
and were able to turn a single piece of paper into a full 60 page
Link Hillfields Business Start-Up adviser Lashman Singh helped Yvonne
and David draw together their ideas.
new shop - Hillfields Village Fruit & Veg – opened in the heart
of the area on 14 February and has attracted a lot of interest.
said the opening of the new business was an important step in terms of
re-generating the area.
said of Yvonne and David:
had a viable retail idea, but were unable to translate it into
documentation form that would impress bank managers or funding
agencies, which is were I came in.
we worked on the production of market research to gauge the interest
levels for a fruit and veg shop in Hillfields, placing surveys in a
variety of nearby locations, and found the feedback to be extremely
is not a soft option, but once Single Regeneration Budget match
funding was secured, Mrs Denny decided to turn their idea into
who moved to Hillfields three years ago, said:
and I were sick and tired of working for everyone else, so with my
retail experience and our combined determination we decided to do it
saw a gap in the market to supply a wide range of fresh and healthy
produce locally in Hillfields, so that people, especially the
elderly and disabled, would not have to travel into the city centre
in order to make their fruit and veg purchases.
are extremely grateful for Lashman’s help, as we would have been
unable to turn our idea into a realty without his patience and