MAR 01] THE CHAMBER NEWS
Told How To Get The Hits In
in Coventry and Warwickshire have been told how to attract traffic to
their web-sites as part of a cutting-edge project in the city.
Setchell from Support for Organisations, based in Stretton-on-Dunsmore
found that 77 per cent of business websites have little or no chance
of being found on the web.
at an event organised as part of the CW2000 project, he said only two
of 120 sites run by businesses in Coventry and Warwickshire were
optimised to be picked up by search engines.
said that 39 per cent were designed toe clued search engines, while
another 38 per cent only stood as mall chance of getting their names
out to a wider audience.
is a lot more to a successful website than looking good. Many
businesses have invested time and money on attractive looking
websites, only to find they are not reaping the rewards because of
lack of visitors.”
told the conference at the Chamber’s Oak Tree Court centre that it
is the equivalent of having an expensive shop window boarded-up.
key to being found is using the correct wording the programming
code, as the frequency and choice of words is critical. Too much
repetition and the site risks blacklisting, too few and it risks not