mother-of-two, Angela Rhys-Taylor, has been appointed to a new marketing and sales support
liaison role for shopping equipment manufacturers Warwick-based Wanzl UK.
Ms Rhys-Taylor, who has been working as an assistant
to managing director Jason Cloke for the past six months, will now take on a more direct
role to help build relationships with customers.
"Wanzl has always been customer-led. We develop our products by listening to what
our customers want rather than imposing ideas.
"Our approach requires a great deal of personal contact and liaison at all levels
and as Wanzl UK has grown we want to ensure that the personal links are very much in the
forefront of what we do.
"It will therefore be my task not only to help develop marketing and sales tactics
but to liaise directly with customers to ensure that we maintain those strong
Her new role will include co-ordinating client visits to the German headquarters of
Wanzl, the world's largest manufacturer of shopping equipment, to co-ordinate all UK
marketing and public relations strategies and to give vital support to the Wanzl sales
Ms Rhys-Taylor has a background in the packaging industry, when she co-managed and
owned a company. Previously she set up and ran a help line for the Organisation of
Chartered Physiotherapists in Private Practice (OCPPP) as they went through a process of
achieving quality and systems accreditation.
"One way or another I have been involved in sales and support for many years.
Wanzl itself is growing and Wanzl UK saw sales of trolleys and other equipment rise by
around 40 per cent last year alone. The coming years bring exciting challenges as the
nature of shopping changes.
"As a mother of two teenage boys, I can understand the shopper's point of view but
I am looking forward to getting to know more of our customers and understanding their
needs in far more detail."
As if helping to drive Wanzls marketing and sales strategies forward is not
enough, in her spare time Ms Rhys-Taylor can be found behind the driving wheel as she
practises for the Institute of Advanced Motorists qualification.