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[09 MAR 99] WANZL UK PRESS RELEASE
Wanzl Smash One Million

Wanzl UK is celebrating a record-breaking year which has seen annual sales of Wanzl shopping trolleys worldwide pass one million for the first time in more than half a century of trading.

Sales of trolleys and other products at Warwick-based Wanzl-UK, part of the Wanzl group, increased by a spectacular 40 per cent over the past year.

The Wanzl Sales Team
THE WANZL SALES TEAM: LEFT TO RIGHT (BACK ROW) PETER ESSEX, JASON ADAM, RICK BATCHELOR AND ANDY PHILLIPS (FRONT ROW) LYNN BROWN, ANGELA RHYS-TAYLOR AND DEREK THOWNEY

Their success has significantly contributed to an increase in the German-based Group's worldwide sales of more than 12 per cent - six per cent higher than forecast, with 1,070,000 new Wanzl shopping trolleys sold throughout the world, during the year.

Wanzl's International sales director, Klaus Wende, said:

"Although we have regularly come close to selling one million shopping trolleys in a year, this is the first time in our 51 year history of Wanzl that we have achieved this significant milestone.

"The performance of our UK operation is particularly pleasing. Not only did they double their sales of trolleys but they have increased both market share and market penetration. They are now offering UK retailers another realistic supply option across the range of our retail equipment."

Wanzl UK's managing director, Jason Cloke, said:

"Wanzl is continuing with its investment programme in the UK by developing specific national product lines and by expanding our distribution headquarters in Warwick.

"Our recent success is due to a better understanding of the UK individual customers needs and in our own ability to translate these requirements into solutions, working with our colleagues at our vast R & D facilities in Leipheim."

He added

"Margins in the UK supermarket world are now being eroded and the life expectancy of equipment is a major consideration. Our products are built to last. The Wanzl name has become synonymous with quality and this has helped the UK sales grow."

Although best known for its ever growing range of trolleys, Wanzl has also seen substantial growth across a number of other product areas including, shop fitting, merchandising units, shelving and customer guidance systems.

Wanzl UK is one of Wanzl's fourteen subsidiaries in Western Europe. Although smaller by comparison, it hopes to mirror the successes of its sister operations' within the very near future.

MORE INFORMATION: Jane Grant or Andrea Harper, PR Support  01926 425533
  

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CWN / BusinessWanzl UK / Press Releases / 09 Mar 99

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