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[23 JUL 98] WATERSTONE'S PRESS RELEASE
Waterstone's Is Sent To Coventry

One of the most exciting science fiction writers, Michael Marshall Smith, will cut the ribbon at midday Saturday 25 July when Dillons reopens as Waterstone's

Michael Marshall Smith will stay on to sign copies of his third novel, One of Us, just published by Harper Collins (14.99).  Steven Spielberg has snapped up the film rights to his previous novel, Spares, and Warner Brothers optioned One of Us within hours of its delivery to the publishers.

Waterstones opening - 25 July 1998 - Dixieland Dudes
DIXIELAND DUDES PERFORMING AT THE OPENING OF THE WATERSTONE'S
- 25 JULY 1998  [ CWN - captured on a live webcam]

Champagne and Waterstone's cake will be served to jazz from the Dixieland Dudes.  Frankie the Balloonatic from Circus Scene will be on hand with his magic tricks and balloon modelling along with Krazy Keith, th fabulous facepainter.   Peter Rabbit will also be making a guest appearance to hand out goody bags and balloons and to host a Peter Rabbit colouring competition.

The Coventry store, which trades from 7,000 sq ft is the fifth branch of Dillons to be rebranded as Waterstone's.  The range of titles on offer in the store has been increased by about 15,000 to 60,000 titles, an increase in the stock budget of 40%.  More space has been allocated to fiction, crime fiction, travel and children's books.  The biography section has doubled in size.

Fourteen members of staff work at Waterstone's in Coventry.   Martin Eggleston, the Manager, has worked there for over a year.  All his staff have extensive retail and bookselling experience.  Martin is joined by two Assistant Managers, Anne Marie Dixon and Louise Moore, both of whom have worked at the store for two years.

NOTES TO EDITORS:

The new Waterstone's in Coventry is at the entrance of the Cathedral Lanes shopping centre in the heart of the city.

The full address is Waterstone's, 22 Cathedral Lanes, Broadgate, Coventry CV1 1LL.
Telephone: 01203 227151; fax 01203 630215

Opening hours are from 9.00am until 5.30pm, Monday to Saturday - except Tuesday when it opens at 9.30am

Waterstone's is a breastfeeding-friendly business.   There is wheelchair access to the store through the use of the shopping centre lift to the first floor.

The opening of Waterstone's in Coventry is the fifth in a pilot scheme for the rebranding of Dillons as Waterstone's.  All are in catchments where there are no branches of Waterstone's already.  The six branches represent bookshops in a wide range of cities and towns.  The other five branches are in Kings Road and Trafalgar Square, London, Bedford, Solihull and Oxford.

The principal changes include:

  1. Increase of range of titles and shop floor space
  2. Shelving - removing the curves to square corners - allowing more titles to be put on the shelves
  3. Carpets - using the red carpets of the Waterstone's brand
  4. Lighting
  5. Repositioning of stock
  6. More tables at the front of the shops
  7. Waterstone's till furniture
  8. Fascia, signage and logo

MORE INFORMATION: Martin Egglestone 01203 227151

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CWN / News / Newswire / Waterstone's / 23 Jul 98

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