CWN - News & Information for Coventry & Warwickshire 20x21spacer.gif (59 bytes)What's New?Search CWN
[03 JUN 99] COVENTRY UNIVERSITY PRESS RELEASE
Coventry University Automotive Design Show

As usual a number of the vehicle designs on display at this year’s Coventry University Design Show represent students’ attempts to capture the spirit of a well known marque identity.

The Curieux by Richard Johnston
THE CURIEUX - DESIGNED BY RICHARD JOHNSTON (B.A. TRANSPORT DESIGN)

Vehicles on show include versions of the Ferrari, Saab, Bristol, Lambourghini, Volkswagen, Mercedes, BMW, Scania, Dodge and Honda marques.

The automotive design industry places major emphasis on product differentiation - companies like Ford have a reputation for clear and decisive niche market targeting - while Audi have their own distinctive marque identity down to a fine art.

Though their ambitions are the same - vehicles in all the vital mainstream and niche markets - the means of achieving this are quite different. Audi have their identity well honed and clinically refined, whereas Ford have once again set off in a new direction using their bold ‘Edge’ design on which to hang their product range.

Students' ability to capture marque identity through refinement of visual form, is a strength that is held in high regard by the automotive industry.

Commenting on the students’ work Transport Design Course Leader David Browne makes the point that:

"Our students are perfectly in tune with industry's needs and ambitions to target mainstream and niche market segments, and thrive on the opportunity to prove that they can tap into corporate signatures whilst adding their own distinctive flourish."

Modular Motorcycle by Tsar SheaneHe adds:

"The work of two particular students illustrates this point perfectly. Alister Whelan was snapped up as a designer by Audi, following the appearance of his design for a new Audi at last year’s Design Show, and David Strong has last year completed a work placement for Volkswagen.

"Both demonstrated a clear empathy with the philosophies and sculptural direction of those companies’ products."

Chances are VW will have more than a passing interest in David’s project topic this year too: this time it’s a Bentley . . .

NOTES
The show is open to the public from 12-16 June, 10am-5pm. For a taste of what the show has to offer, visit the website at http://www.coventry.ac.uk/newevent/designsh/

MORE INFORMATION:
Cyrrhian Macrae or Floyd Jebson  01203 838352

 

1x22rule.gif (89 bytes)


150x15more.gif (274 bytes)

COVENTRY UNIVERSITY

COVENTRY DESIGN SHOW



HELP SUPPORT CWN
BUY YOUR BOOKS ONLINE FROM AMAZON
[click on the advert below]


Buy all your books online with Amazon



CWN / Education / Universities / Coventry University / 03 June 99

1995-2000 Coventry Internet Developments Ltd

This page modified on 10 November 2008 09:49:15AM