The purpose-built centre boasts a large display of Jaguars,
Daimlers, Lanchesters and Swallows which date back to 1897.
The museum, based at Jaguars Browns Lane site in Coventry, also includes an
art gallery with works relating to Jaguars illustrious history.
An archive collection, featuring photographs, billed records and other historical
artefacts will be added in the next few weeks.
Jaguar Chairman and Chief Executive Nick Shaylor performed the opening ceremony this
morning. Guests at the launch include motor racing legend Stirling Moss and Lord Montagu
The centre will open to the public in November. Individuals and groups wishing to visit
must make an appointment with the reception at the Jaguar site. Admission will be free.
Jaguar Corporate Affairs Manager Colin Cook said:
"We dont see ourselves as being in competition with the Museum of British
Road Transport in Coventry. We will complement each other.
"Coventry has a great history of car manufacturing of which the city can be proud.
We will continue to work very closely with the Motor Museum to celebrate this."