[30
OCT 00] JAGUAR NEWS
Virtual Chance To View A Dream Jaguar
People
who want to see the Jaguar of their dreams can now make their
own virtual car with an interactive feature on the firm’s
website.
Prospective
owners can build, see and get an accurate price for the model of
their choice using the feature at www.jaguar.com
The
centrepiece of the new design is a virtual spinning car, which
allows users to view and update more than 1,250 exterior
combinations.
For
the first time in the car industry the facility has been developed
for use in nine different markets, and will is available in nine
languages.
As
customers click their way through their choices, the image and the
price automatically updates, up to ten personalised selections can
be stored in a virtual garage and forwarded to the local Jaguar
dealer to start the real process of completing the transaction.
The
virtual car, which has been specially written by software firm
Global Beach, uses streamed downloading to allow the user to spin
and view changes immediately.
Data-driven
colour tinting has been used instead of image imports to make sure
the full palette of Jaguar finishes can be seen.
Phil
Cazaly, Jaguar’s Director of Marketing, said:
“As
a company going through rapid growth, Jaguar is totally committed
to the use of new technology.
“The
car configurator on the Jaguar website is our first step towards
e-commerce and will have real value to Jaguar customers.
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