JAN 01] JAGUAR NEWS
Worldwide Sales Soar Again
Jaguar sales continued to boom in
2000, with the United States’ appetite for the S-Type helping the
company break records.
A 20 per cent increase was recorded
with worldwide sales of 90,031 cars. Only the UK recorded a drop as
the market slowed down.
Announcing the achievement at the
Detroit International Auto Show, Jonathan Browning, Jaguar's
managing director said:
"2000 was another milestone
year in the product-led transformation of Jaguar.
“Today, we produce a range of
high quality, attractive products generating tremendous sales
momentum, making Jaguar one of the fastest growing of all car
"This year, we will break
through the 100,000 sales threshold as we launch the new Jaguar
X-Type compact sports saloon later in the year.
“In addition, we can now look
forward to Jaguar becoming a five car line company with the
announcement last week that we intend to put the F-TYPE into
production in 2004.
"In the space of five years
Jaguar will have transformed from a two car line niche player to a
five car line company and a major force in the global premium car
market, and a significant competitor to Mercedes and BMW in every
market of the world."
Export performance was again very
strong with 75,028 cars, around 80 per cent of Jaguar sales
worldwide, making a significant contribution to Britain's car
industry balance of payments.
Jaguar North America enjoyed its best
ever year with sales in the United States of 43,728 cars.
This represents a 25 per cent
increase from 1999 when Jaguar sold 35,039 cars in the United
States. For December, Jaguar recorded sales of 4,235 cars.
As anticipated, the United States'
'love-affair' with the S-Type was a major contributor to Jaguar's
overall export success. In its first full year of sales, total sales
increased 58 per cent from 1999 totalling 24,507 cars sold.
The Jaguar XK Sports series enjoyed
its best year ever in the United States with sales up 9 per cent
over 1999 at 6,729 cars sold – comfortably outselling the Mercedes
Export sales to Europe rose 25.8 per
cent to 21,401 cars – another record – with virtually every
market on the continent reporting all time record sales during the
Sales in Italy increased 72 per cent
to 3,797 cars; France increased by 48.5 per cent to 2,302 cars; and
Belgium increased by 35.1 per cent with 1,606 cars sold.
Sales in the United Kingdom were down
3.1 per cent to 15,003 cars reflecting the slowdown in the UK
Major sales gains were also reported
from Jaguar's markets outside Europe and North America. Sales in
Japan rose 21.7 per cent and in the overseas markets including
Australia, China and Singapore, sales rose by a third.
Mr Browning added:
"2000 was another strong year
for Jaguar, with a particularly good performance from Jaguar North
gave me great pleasure therefore that Mike Dale, the long standing
President of Jaguar North America, who retired in 2000, was
awarded a CBE in the New Year’s honours list."