sales and exports hit an all-time record in 1998. Announcing the sales results at the
Detroit Motor Show today (Wednesday) Jaguars Chairman and Chief Executive Nick
Scheele said that for the first time in its seventy six year history, the Coventry-based
luxury car manufacturer had sold over 50,000 cars in a single year.
During 1998 Jaguar sold 50,220 luxury saloons and sports cars in world markets, an
increase of 15 percent over 1997 and two percent more than the 49495 cars sold in 1998
the previous best-ever sales year. Exports during 1998 totalled 38550 cars, nine
percent higher than the 34573 cars exported in 1987.
A record 10522 Jaguar cars were exported to Continental Europe where sales were 21.4
percent higher than 1997 itself a record sales year. Sales in Germany,
Europes biggest luxury car market, were also a record, with Jaguar selling 4059 cars
in 1998 the first time ever that Jaguar has sold over 4000 cars in this key
Jaguar also shattered sales records in Italy, Switzerland, Belgium, the Netherlands,
Spain, Austria, Norway (where sales doubled), Finland, Portugal and Ireland.
In the United States, Jaguars biggest single market, sales increased by 15.4
percent to 22503 cars, Jaguars best sales performance since 1987 and the third best
sales year on record. Sales in the United Kingdom were the highest this decade with UK
dealers registering 11640 cars during 1998 an increase of 22 percent over 1997.
"These are outstanding sales results," said Nick Scheele. "Achieving the
highest sales in our history, in our last year as a two model company, gives us the
strongest possible platform for the launch of our third model the new S-Type sports
saloon in the Spring."
"The commitment of all our employees together with a focused management team have
helped us achive record breaking sales in an increasingly competitive global market