Under the terms of the agreement, Michael, who has been evaluating a
Jaguar XK8 coupe over the past few months, has now opted for its supercharged brother, the
XKR coupe, together with a new Jaguar S-TYPE sports saloon.
In anticipation of his new cars, Michael recently undertook
Jaguars Advanced Driving Programme, which is designed to enhance road craft by
improving driver awareness, observation and control. The programme is carried out by
qualified experienced instructors and is available to all Jaguar customers.
Commenting on the agreement with Jaguar, Michael said:
"For me, Jaguars represent the best of British. They are stylish,
prestigious, refined and great fun to drive. Also, with Jaguar planning to build a new
smaller car at Halewood on Merseyside, the local connection was very important to me, as
many of our supporters work there. Its a great time to be flying the flag on
John Johnson, Jaguars Manager of UK Sales, announcing the
marketing agreement with Michael said:
"Like England captain Alan Shearer and tennis star Greg Rusedski,
who also drive Jaguars, Michael represents the young, dynamic, successful customers who
increasingly are attracted to the Jaguar marque. They match perfectly our ongoing strategy
of broadening the appeal of our product range."
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