Warwickshire-based Land Rover
saw sales soar last month following big price cuts, at a time when the
overall car market dipped.
Figures released by the
Society of Motor Manufacturers and Traders show that the model
improved by four per cent in September compared with 1999.
In terms of new car sales, the
entire market fell by 8.7 per cent.
the Land Rover charge in bucking this trend was the Freelander. The
launch of a new model helped register a 35 per cent increase in
monthly sales, compared with last year.
The new models include a 2.5
litre V6 petrol engine, and a 2 litre four cylinder diesel.
Mike Wright, managing director
of Land Rover UK, which is based at Gaydon, said:
“I am delighted with our
September sales performance. Our recently announced price reduction,
of up to 14 per cent, plus the introduction of the new Freelander,
have obviously given Land Rover sales a boost.
“We are confident of
continuing our good performance, and our growing market share, for
the remaining months of 2000, and beyond.”