workers at Rovers Gaydon plant are to take voluntary redundancy as the job losses
announced at the beginning of the year begin to take effect.
The cuts, which represent 7% of the sites entire workforce, have received huge
coverage in the media but the companys corporate communications manager Vince
Hammersley believes Rover are being unfairly treated.
"These are not sudden announcements they are the same job losses that were
dominating the headlines over three months ago.
"I told people then that it would be a long-term process and the effects of it
would rumble on for a few months but what is happening is that all of the snappers and
scribblers are taking Rover to the cleaners at every stage along the line.
"This is a double edged sword because it is beginning to effect sales and if sales
are affected then the company could find itself in a position of being able to fund less
jobs, so it is very counter-productive."
Hammersley also feels that the company has taken several steps to ensure that the staff
are treated as fairly as possible.
"All of them are voluntary redundancies and wherever possible we have tried to
move people from one site to another to keep as many employees as possible.
"We have just opened a new £300 million pound production facility at Rover Oxford
for the new 75 model, and this has created 800 jobs which will be mostly filled by
employees moving from other sites."
The communications manager believes that the current changes faced by Rover were
inevitable once German car giants BMW acquired the company.
"The company is going though a transformation from top to bottom because we are
having to turn two massive organisations into one effective unit.
"You can see this from the fact that senior management within both companies have
also had to be streamlined as part of the reorganisation."