Lady Godiva is safe as
Coventry’s figurehead, the councillor responsible for the
council’s image has promised.
The icon was thought to be in
danger of being dumped last year as part of a corporate re-branding
exercise by Coventry City Council.
Council officers had said the
replacement of Godiva with another image had not been ruled out.
But yesterday the cabinet
member for Service Co-ordination, Cllr Phil Townshend, said
Godiva’s future was safe.
He gave the go-ahead for the £50,000
re-branding consultancy project to continue.
A new, more up-to-date logo
will be devised and will be put on stationery and other items when
they run out and need replacing.
Cllr Townshend said:
“Lady Godiva is
Coventry’s unique heritage, known the world over, and her image
must continue to represent our city.
“In the thousand years
since her death Lady Godiva has been represented to reflect the
changing fashions of the passing generations.
“This project will bring
Lady Godiva into the 21st century.
“Work is well underway to
ensure that a new design captures her spirit and strength. Lady
Godiva was a champion of the people and Coventry City Council is
determined to do its best to live up to her example.
“The project is about more
than just a new look for Lady Godiva. Any new design will be
practical for use in many formats, electronically as well as on
”New guidelines will be
drawn up for application of our logo to take account of the many
ways in which the council works - with partners of through
arms-length companies, for example.
“It is more than 13 years
since the city council last looked at its logo and image. This
important work will ensure that Coventry projects an image that is
dynamic and forward-looking, like its people.”