Coventry’s taxi drivers are to publicly back the City’s Blue Ribbon Anti Drink drive Campaign this year.

He drivers will be sporting blue ribbons from Monday as a reminder to the city’s partygoers to plan ahead and not to drink and drive.

Councillor Gordon Wright of the Environment and Transport Policy Team and spokesperson on road safety issues is pleased with the extra support for the Blue Ribbon Campaign across the city. He said today:

"The Blue Ribbon will have an even higher profile in Coventry this year. Many new shops, pubs and organisations have joined forces with us to reinforce the ‘don’t drink and drive’ message and the ribbons will be readily available. I encourage everyone to wear this symbol of personal commitment to the campaign."

Jane Leach, Manager of the Licensing Office for Taxis and private hire vehicles said:

"We are delighted to play our part in supporting the Blue Ribbon campaign. The new national TV advert shows the reality of a drink drive accident and this horrific end to an evening out brings home a timely message to us all."

For the last five years thousands of blue ribbons have been worn local people who feel strongly about the drink drive issue.