A director in charge of a
controversial TV Licensing advertising campaign is to meet angry
Coventry residents furious at the way their area was portrayed.
Two roads from the Wood End
area of Coventry were used in a high-profile campaign on buses and
The advert pointed out that
how many houses in a particular road did not have licences. The aim of
the campaign was to make it clear to people how officers know who was
cheating the annual fee.
But residents in Wood End were
furious that two of their roads: Milverton Road and Lapworth Road,
were selected. They said it branded Wood End as a place populated by
criminals, and re-inforced negative stereotypes about the area.
Despite claims by TV Licensing
that the streets were merely long roads picked at random, Coventry
North East MP Bob Ainsworth took up the case.
He held a meeting with David
Lane, Director of Revenue, procurement and Service from the TV Licence
Free management Unit at the BBC.
Mr Lane said he would not
change the advertising policy, and said that individual houses cannot
be named for legal reasons.
Mr Ainsworth said:
“He claimed widespread
support for the policy outside the BBC.
“However, when challenged
to prove this has come back from the length and breadth of the
country with two councillors and one unnamed Scottish SMP.”
He agreed to meet residents in
Wood End to discuss the policy, and Mr Ainsworth said he would take
him up on this offer.