Coventry City have announced a new pricing structure to encourage families to watch Premier League football at Highfield Road.

The football club has set aside a special block of seats in which an adult can take up to three children on a sliding scale of reducing prices.

The grown-up will pay £21 for his or her own ticket and then £10.50 for the first child, £8.50 for the second and £7.50 for the third.

Jamie Roberts, Coventry City’s ticket office manager said:

"We have set aside 500 seats in blocks nine and ten in the lower tier of the M & B Stand. The seats are close to our excellent catering facilities in the East Stand Mall.

"There is one stipulation to our offer. The children’s tickets must be purchased in one transaction when the adult ticket is bought. We cannot allow children’s tickets to be added later."

The new tickets can also be purchased as season tickets on a sliding scale. Season tickets and membership tickets for the whole stadium go on sale at discount prices from 1 June. Season ticket holders have until June 30 to renew their seats and obtain a discount.

"Average attendances at Highfield Road increased by 1,000 per game during the season just ended, which indicates that people need to buy early to be sure of a ticket for the seat of their choice," said Roberts.

Match ticket prices have increased by £1 for adults and 50 pence for juniors/ senior citizens for the new season, an increase of between 4-5% for most seats. There has been a similar percentage increase on season ticket prices.