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Sky Blue Condoms

Coventry City today became the first Premiership club to launch its own official condom.

The Highfield Road club has signed an agreement with a Leamington-based promotional company to supply specially packaged condoms which will be sold by vending machines at the ground, across Coventry and also at the two Safeway stores in the city.

Paul Coles, the club’s Retails Operations Controller, said the condoms meet all British Standards and EC conformity and were a serious addition to the club’s range of merchandise.

"This is not a joke product. We were approached by Vendetta of Leamington and both companies agreed that if we were to supply condoms, they would not be the joke variety. We are a responsible club.

"We have been very careful to make sure that the product passes all statutory standards. We are confident of considerable demand."

And the initiative has won the backing of Coventry Health Authority whose aim is to control sexually transmitted diseases and reduce unwanted pregnancies through its Health Improvement Programme.

Pam Allen, the authority’s commissioning manager for sexual health, welcomed the club’s latest merchandise product.

"I have been impressed with professional and responsible approach to this initiative. While the condoms will be targeted at both sexes and all ages, it is hoped that this initiative will encourage the purchase and use of condoms by young men.

"This is of particular interest since the failure to use condoms is often due to unwillingness of men to use them. CHA is advocating the use of condoms through its Sexual Health Strategy and invests 60,000 a year in the provision of free condoms through its service agencies and general practices.

"Coventry City has a very high profile within the area and hopefully this product will appeal to the sections of the community we have highlighted."

Damon Harrison, of Vendetta, who have struck the deal with the club, is confident that condoms will prove popular well beyond the confines of Highfield Road.

He said:

"The condoms will be on sale from tomorrow’s match at the ground and we hope interest will take off from there. The club has a close link with Safeway which is set to stock the product.

"It wanted assurances that the condoms were a serious product and is satisfied that they are and that we are approaching the subject responsibly."

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Staying Up by Rick Gekoski

CWN / Sport / Football / Coventry City FC / 24 Sep 99

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This page modified on 10 November 2008 09:49:15AM