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Sky Blue Brown Comes Back Into Fashion

Football fashion in Coventry is to take a step back 20 years with the re-launch of one of the most infamous shirts in English history.

Coventry City's brown "egg-timer" strip of the late 70s has topped polls as the worst kit ever worn by a league club, but its infamy has given it new life and the club are re-issuing it along with its red and blue counterparts.

Replicas of old shirts have been big sellers for the club and fans have already placed orders for the "egg timer" tops.

Licensing and Merchandise Controller Paul Coles said the club was expecting a considerable demand.

He said:

"It has to be the most memorable of all City's kits down the years - if not always for the right reasons.

“City had the "egg-timer" design in various colours for around five years but people always seem to remember the brown one.

"The football magazines have regularly dragged out photos of it and it has almost passed into Coventry folklore.

"We have sold a 60s replica shirt for a while now and they have proved very popular so we have decided to move forward a decade.

“Word has got out and we have already had enquiries with most for the brown design.

"We see it being worn purely as a leisure shirt - and are not planning to produce any shorts and socks!"

The shirts are due to go on sale at the club's open weekend this weekend when the Sky Blues take on Ajax and will retail at £27.99. They are produced in adult sizes only.

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'Coventry City - the Elite Era' by Jim Brown

CWN / Sport / Football / Coventry City FC / 4 Aug 00
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