[16 JUL 98] COVENTRY
        CRUSADERS PRESS RELEASE 
        Mercia Health Continues To Support The CrusadersThe MHB Coventry Crusaders Basketball Club is pleased to announce that Mercia
        Health Benefits (MHB) has agreed to continue to support the Club and the expansion of its
        grass roots development work during the 1998/99 season. 
        Robert 'Dip' Donaldson, Club owner said: 
        
          "MHB's support through sponsorship over the past five
          years has enabled the Crusaders to establish the best grass roots development programme in
          the country which continues to grow reaching over 4,000 young people a year." 
         
        Basketball currently attracts over 2 million people
        throughout the country who participate in organised leagues on a regional or national
        basis.  Coventry's team of basketball development coaches now attend a total of 37
        schools, colleges, youth groups and community centres in Coventry reaching 2,000
        youngsters a week. They now plan to increase this programme to give everyone in Coventry
        and Warwickshire the opportunity to be involved in the country's fastest growing sport. 
        The grass roots development work is now under the guidance
        of the newly formed Crusader Foundation, which is committed to working with young people
        in and around the city and supporting them in personal development. 
        The foundation which is currently seeking charitable status
        from the Charity Commission will work alongside the basketball club aims to provide
        positive learning experiences, encourage healthy lifestyles, develop team building skills
        and inspire racial harmony. 
        Michele Frasca said: 
        
          "Mercia Health Benefits, which is now a member of the
          BUPA Group, is delighted to be continuing its support of Coventry's own basketball team
          and their newly established charity - the Crusader Foundation. 
          "The planned work of the Foundation meets MHB's
          criteria for sponsorship by providing a suitable profile for MHB via team activities and
          other community works." 
         
        The Foundation hopes to reach all young people, regardless
        of age, race, gender, ethnic group and financial status.  In addition the Foundation
        will work closely with Coventry Youth for Christ, combining their knowledge and experience
        of working with young people with the basketball expertise of the MHB Coventry Crusaders. 
        MORE INFORMATION: Dip Donaldson 01203
        831121  |