search for a new slogan to represent Coventry has come to an end after the citys
imaging committee announced that they had settled upon a catchline.
Coventry and Warwickshire Promotions launched an initiative for
people from the city to send in their ideas about what words should accompany the Coventry
Visitors to the city were previously greeted with the phrase "The city in the
heart of Shakespeare country", but this proved to be unpopular as it did not relate
specifically to Coventry.
After receiving a phenomenal response to their request for people to send them ideas on
a replacement catchline, the imaging committee announced that they chosen a combination of
The committees chairperson Cyrrhian Macrae, who is also Director of Corporate
Affairs at Coventry University, was delighted with the response which led to the new
slogan 'Coventry Inspires'.
"We did not want to employ an expensive marketing firm to come up with a logo when
we knew that the people of Coventry would have more enthusiasm and passion than anyone.
"The amount of suggestions we got was absolutely brilliant and in the end we have
chosen a combination of several different replies.
"The new Coventry Inspires slogan means so much to the city because it
combines Coventrys history with its future, and it is a city which has inspired a
lot of things.
"We hope now that the saying will be widely used and become synonmous with
Coventry, it is reflective of everything which is going on in the city at the moment like
the Phoenix development and the new Leisureworld."
The new slogan will be used on boundary, ring-road, city centre and rail-side signs as
well as things like parking tickets, payslips, letter headings and merchandising.