Efforts are to be made to attract a top quality hotel to the centre
of Coventry to increase the range of tourists and businesses visiting
Conference trade has blossomed in recent years with firms taking
advantage of the city’s location to hold their meetings here.
Changes to the city centre such as the Phoenix Initiative, Lower
Precinct development and wider promotion of St Mary’s Guildhall are
attracting more tourists to the city.
John Heeley, chief executive of Coventry and Warwickshire
Promotions, said the city had made excellent progress in cementing its
reputation in the middle market.
High-profile projects such as the SkyDome arena and the Arena 2000
development by Coventry City Football Club are likely to raise the
city’s profile further, he said.
But he warned that there were not enough facilities to attract the
top grade events.
Telling city councillors of his company’s plans for the next
year, Dr Heeley said:
"At the quality end in the city we have a problem.
"As the cityscape is beginning to evolve it now seems to be
an appropriate time to proactively seek a Stakis or something like
Dr Heeley, who was charged with rejuvenating Sheffield’s fortunes
before launching the non-profit making Coventry and Warwickshire
Promotions three years ago, added:
"My experience in Sheffield is very much that. It depended
on investment reaching a level before they would put their money in
Cllr Kevin Maton (Labour, Whoberley) said the city council should
work with Coventry and Warwickshire Promotions to develop a strategic
approach to improving the area’s fortunes.
"We are still committed to keeping our manufacturing sector,
but we are going to be committed to keeping the tourism sector as it
is a success."