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Practice Welcome Mat Rolled Out For Final Time

A course dedicated to showing people in Coventry how to give a proper welcome to visitors to the city will be giving its final grin at the weekend.

Coventry Welcomes You With Pride has been running as a free one-day customer care and Coventry product knowledge course for the past 18 months.

The last and largest group of delegates on will be finding out about all things Coventrian on Sunday Coventry University's TechnoCentre.

The 44 course delegates are all cab drivers from Coventry firm City Cabs.

Taxi drivers have been a specific target group for the course, which has seen almost 1,500 front-line staff take part. It has been funded by a £133,000 grant from the European Social Fund.

Other people encouraged to take part have been in the hotel industry, and any other trade which involves giving a welcome to people arriving in the city.

The aim has been to make sure they all know of its hidden treasures so they can pass information on to tourists.

City Cabs chairman Arif Khan, said:

"We realise that as taxi drivers we are sometimes the first people to welcome visitors to our city.  As Coventrians we have a natural pride in our city and want to pass that on to visitors and advise them on places to visit.

“We are eager to learn the best possible way to pass that information on."

The course incorporates nationally-recognised Welcome Host training, and covers customer care, including topics such as creating the right impression and dealing with difficult situations.

It also touches on “selling” the area and the importance of being a Coventry Ambassador.

Project Executive, Bally Bains said:

"I've been really pleased with the success of the campaign and to get 44 black cab drivers on the last course is a real achievement.

“All the course delegates have been really enthusiastic and taken away a greater knowledge of their city and a real sense of pride for Coventry."

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CWN / Tourism / Coventry & Warwickshire Promotions / 27 Oct 00

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