MAR 01] COVENTRY AND WARWICKSHIRE PROMOTIONS NEWS
Up For Tour Of Cathedral Quarter
and queens, writers and rebels, a hanged murderess and a real-life
gladiator are all featured in a new walking tour of Coventry's historic
by the city's tourism company, Coventry and Warwickshire Promotions,
the tour tells the story of a thousand years, taking in more than a
dozen historic sites.
also includes Coventry's modern cathedral, voted Britain's most
popular 20th century building in a recent national poll.
tour has been unveiled at CWP's stand at the British Travel Trade
Fair at the National Exhibition Centre to try and encourage firms to
recommend the city as a tourist destination. It will be available to
the public from the Tourist Information Centre at Easter.
RUINS FEATURE ON THE TOUR
hour-long circular tour, which begins at the city's Tourist
Information Centre, highlights many elements of Coventry's rich
history, from Lady Godiva to the wartime destruction of its 14th
takes in the archaeological dig that has just brought to light an
even earlier cathedral church, destroyed on the orders of Henry VIII,
and many f the characters prominent in the city's history.
tour is available in brochure, guided and audio form, using the
latest hand-held technology, and is offered in French and German
Cathedral Quarter tour is part of a major tourism campaign being
launched this spring by Coventry and Warwickshire Promotions to put
the city's heritage on the map.
second element, in association with the city's Museum of British
Road Transport, draws together the area's motoring and transport
heritage, from museum collections to factory tours.
new brochure highlights the vehicle collections the Museum of
British Road Transport and at the Heritage Motor Museum in south
Warwickshire - both world-rated collections, and tells the story of
Coventry’s role as the birthplace and centre of both the cycle and
motor industries in Britain.
also sets out the innovative programme of factory tours now run by
companies like Jaguar and Peugeot.
Leake, Head of Sales for Coventry and Warwickshire Promotions, said:
has a great story to tell and the campaign is designed to show off
the city's wonderful heritage in an appealing way.
hope visitors from near and far will get a much better idea of
what it has to offer."
new campaign is being supported by a £150,000 grant from the
European Regional Development Fund, plus a contribution of £10,000
from the Museum of British Road Transport.