The Museum of British Road Transport is entering a truly exciting
new phase of development, set to continue over the next five years
which will include not only new exhibitions but also a fabulous new
frontage as part of the imaginative Phoenix Initiative.
The Museum has recently been designated as a museum with an
outstanding collection of national importance, which places it in a
unique group of only 50 museums displaying the most significant
collections in the country.
The Museums and Galleries Commission have designated the Museum
because of its importance in telling the story of the road transport
industry in Great Britain and the unique contribution made by the city
of Coventry in creating this internationally renowned legacy.
The Museum is now embarking on a major development programme that
will ensure that its twenty-first century displays provide ever more
exciting and interesting exhibitions for visitors of all ages.
Phase One sees the top floor being completely re-interpreted with
interactive exhibitions that tell the story of the 1950s, 60s, and
70s, in a much more dynamic style. It is anticipated that this display
will be open by Easter.
This is just the start of a total re-organisation of the museum’s
world-renowned collection. Future displays will include lots more fun
and interactive elements for visitors to enjoy.
In a national first, the Museum will be taking a completely new
approach to telling the history of transport.
The amazing story of Coventry’s transport industries, the people
who worked in them, and the people who drove the vehicles produced in
the city, will be brought to life through a series of characters
introduced to the visitors throughout the displays.
Visitors will also be able to access the Museum’s developing oral
history programmes to hear the stories and recollections of people who
worked in the industry in Coventry.
In addition, many of the reserve collections, which are not
normally seen, will be displayed to ensure that visitors can
appreciate the size and scale of Coventry’s pre-eminent contribution
to the world-wide transport industry.
The Museum will also become the ‘landmark’ destination at the
northern end of Coventry’s new Millennium Walk - a major
multi-million pound development project due for completion by the end
This will provide the Museum with a major new entrance far more in
keeping with the scale and prominence of the collections and displays
inside. With the completion of this new frontage, a new shop, café,
and additional quality exhibitions, the Museum will be able to provide
top of the range facilities for all of its visitors.
Councillor Arthur Waugh, Chairman of the Museum’s Board said:
"This is an extremely exciting time for the Museum. The new
developments will enable the Museum to portray Coventry’s history
on an international level and attract visitors from all over the
"We are already acknowledged as being one of the top
transport museums in the world. This will give us the opportunity to
broaden our appeal to an even wider audience, both locally and
"The new developments will make a visit to the Museum of
British Road Transport an even more unique and memorable experience,
and all of our staff are looking forward to welcoming the public to
the new look museum."