Teddy Bear Museum has won a lucrative new sponsorship deal with one of the most
prestigious transatlantic airlines.
Continental Airlines has agreed to promote several special events at the museum over
the course of a year, as well as retaining full-time sponsorship.
Although neither party will put a figure on the deal, a spokesperson for Continental
Airlines outlined some of their hopes for the partnership.
"We are delighted to be involved with the Teddy Bear Museum and it is an ideal
venture for us because Stratford is a massive tourist attraction and the museum is very
popular with visitors to the town.
"We cannot put a value on the deal at the moment simply because depending on the
success of it over the coming months it could grow, and our involvement could become
"The American angle of the sponsorship has been quite high-profile so far, we
launched it on Independence Day with great success and one of the other dates will be
Teddy Roosevelts birthday who of course gave the teddy its name."
The deal will mean that on the selected dates termed Continental Airlines Happy
Days - children under the age of 14 who are accompanied by an adult will be allowed into
the museum free of charge.
The Stratford Teddy Bear Museum is the first of its kind anywhere in the world and was
founded by former MP and broadcaster Gyles Brandreth, who is still the owner.
The non-profit making museum, which is on Greenhill Road features an array of different
bears and has been voted top attraction in Stratford for visitor satisfaction.
Continental Airlines are also hoping that they may be able to announce some more
exciting news, their spokesperson revealed that Mr Brandreth was working hard to raise the
profile of the museum.
"The owner has been trying to link up with famous American stars and exploring
different possibilities and hopefully something will come of that."
Brandreth himself believes the deal is good new for both parties.
"We are delighted that our first ever sponsor should be Continental Airlines and
hope the association will be a long and productive one.
"Its particularly fitting that the sponsorship should have been launched on
Independence Day because it was also the museums 11th