chiefs in Rugby are setting up stall at a London trade fair to try and cash in on next
years Rugby World Cup. The tourism team hope to attract thousands of foreign
travellers, and their wallets, to Rugby during the five week tournament and they are using
the World Travel Market at Earls Court to drum up trade.
Thousands of sports fans from across the globe are expected to descend upon England
next year and businesses in Rugby, which is where the game was invented, hope to cash in.
Mary Hamilton, Rugby towns tourism director, said her team wanted to make sure
that every fan visiting England felt they were missing out unless they made a pilgrimage
to the birthplace of the game. Plans to re-vamp the towns Gilbert Museum, opposite
School Close where William Webb Ellis first picked up the ball and ran, have already been
More than 35,000 fans are expected to make the trip to the tournament. At the travel
trade show, in November, the tourism team will have a chance to speak to the tour
operators who will be bringing the fans from across the globe and persuade them to
persuade travellers to stop off at Rugby.
Ms Hamilton said:
This is an opportunity we just couldnt afford to miss and the
potential benefits are immeasurable. We are being told that the only town overseas
visitors want to come to during the tournament is Rugby, because this is the town that is
steeped in Rugby football history and a visit to England would be incomplete without a
trip to Rugby.
Rugby Borough councillors are expected to back Ms Hamiltons plan to set up stall
at the trade travel show and approve the bill of £1,950.