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SkyDome Boom On Its Way

he man in charge of the new £40 million SkyDome Coventry entertainment complex has warned local businesses to expect a boom in trade.

Trevor Ellard, SkyDome CoventryTrevor Ellard, who is the general manager of the Rank Entertainment development in the city centre, is confident Coventry and Warwickshire firms will reap a financial benefit when it opens in October.

SkyDome Coventry, complete with a nine-screen cinema, two nightclubs, a live entertainment bar, café-bar and a 4,000-seat arena, is creating 485 new jobs but already local firms have profited from its arrival and more are set to follow suit.

Rank has employed local design, print, public relations and security firms in the lead up to the launch.

Ellard said:

"We estimate that the weekly footfall will be in the region of 25,000 which will mean a large increase of people using the Spon Street area of the city. The local shops, pubs and restaurants will profit greatly from that increased custom.

"We are talking about the single largest development in the city centre for over 40 years so the spin-offs are bound to be big. Many of our customers will take public transport or taxis to and from the city which will profit local companies and a large proportion will walk to the site, passing local shops and pubs as they go.

"The council is investing heavily to upgrade Spon Street. A corner of the city centre, which has possibly been off the beaten track for many people, will become the entertainment quarter."

The first people to benefit will be those who rang the free-phone recruitment line, which is advertised on a massive banner hung from the building. 

The Employment Service was forced to keep lines open over the first weekend to meet demand.

Trevor Ellard, who comes from Leamington but has run a Rank entertainment complex in Swansea for the last eight years, is delighted local people have responded so positively to SkyDome Coventry.

"I think everyone is excited at the prospect of SkyDome opening – but I can assure them that it will easily pass their expectations.

"This is very much a Coventry and Warwickshire development and we want it staffed by local people. We are pleased with the response to the recruitment drive and have worked closely with the Employment Service.

"A large variety of jobs are available and I would urge anyone interested to contact the hotline as soon as possible."


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CWN / Tourism & Leisure / SkyDome Coventry / 24 Aug 99

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This page modified on 10 November 2008 09:49:15AM