His promotion follows a
management re-organisation designed to bring more music-based
events to the Planet Ice arena, followings basketball,
ice-hockey and boxing events.
He said:
"I am delighted
to have landed the job and there is a very bright future ahead
for the arena.
“The sporting events
we have staged have all done well, we have announced an Abba
tribute night and a UCW wrestling event which have both
prompted a great number of inquiries.
"I have been a
part of the team since the day the arena opened and know every
aspect of it very well.
“The arena is not
only a building which holds top national events but it will
also attract people and therefore business from across the
region and further afield."
Malcolm was recruited by
Derby County Football Club as General Manager - Hospitality and
Catering when they built their ground- breaking Pride Park
development.
That followed 12 years
in a similar role at the NEC Arena and the NIA where he ensured
things ran smoothly at events ranging from Gladiators to The
Lord Of The Dance and concerts as diverse as Pavarotti and Kylie
Minogue.
His experience in
dealing with the unusual requirements of customers means that
nothing is too much trouble for him.
He said:
"One of the
events I oversaw at the NIA was the World Badminton
Championships, feeding over 1,000 contestants from 40
different countries for 14 consecutive days."
