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Belgrade Toasts £300,000 Golden Goose

Bosses at Coventry’s Belgrade Theatre are celebrating the success of this year’s panto – the first by director Bob Eaton.

More than 36,000 people came to see the panto starring BBC WM’s Malcom Boyden.

Ticket sales exceeded expectation by topping £300,000 and early analysis suggests that 22 per cent of customers were first-time visitors to the Belgrade.

Many of them travelled from outside the city and more visitors than ever booked on the internet.

Bob Eaton, director of the theatre, who wrote the this year’s panto for the first time, said:

“I’m delighted at the success of Mother Goose. I think we’ve proved that the Belgrade panto tradition is still alive and well and in safe hands for the future.

“Malcolm has done a fantastic job in stepping into the role of Dame, as have all the talented and dedicated team who work so hard to make the Belgrade panto simply the best.

“We’re all looking forward to next panto season hen we’ll be tackling one of great all-time panto favourites – Dick Whittington.

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CWN / Arts & Entertainment / Belgrade Theatre / 30 Jan 01

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