Benfield Homes and Hall Brothers, who were both founded in 1933, have come together to
promote National Construction Week.
The two firms have development sites on opposite sides of Woodway Lane in Walsgrave but
will join them together in unusual style when they take each other on in a tug of war
contest.
Clive Benfield, managing director of Benfield Homes, said the idea of the competition
was to illustrate how companies across the country were coming together to show the
industry in a good light.
"National Construction Week, which starts on 3 April, is a countrywide campaign to
promote the construction industry and is designed to show the progress it is making as
well as underline the massive contribution it makes to the British economy.
"One of the themes for the week is 'Respect for People' which will highlight equal
opportunities in construction and the way site working conditions and health and safety
have improved. We thought it is was also a good idea to show that firms who may be rivals
can still respect each other.
"Benfield Homes and Hall Brothers are members of Confederated Builders, a
consortium of local construction firms who team up for projects beyond their individual
pockets. That sort of co-operation is good for the industry and helps us pool ideas we can
pass on to the customer."
