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Firms Told How To Get The Hits In

Businesses in Coventry and Warwickshire have been told how to attract traffic to their web-sites as part of a cutting-edge project in the city.

Alan Setchell from Support for Organisations, based in Stretton-on-Dunsmore found that 77 per cent of business websites have little or no chance of being found on the web.

Speaking at an event organised as part of the CW2000 project, he said only two of 120 sites run by businesses in Coventry and Warwickshire were optimised to be picked up by search engines.

He said that 39 per cent were designed toe clued search engines, while another 38 per cent only stood as mall chance of getting their names out to a wider audience.

He said:

”There is a lot more to a successful website than looking good. Many businesses have invested time and money on attractive looking websites, only to find they are not reaping the rewards because of lack of visitors.”

He told the conference at the Chamber’s Oak Tree Court centre that it is the equivalent of having an expensive shop window boarded-up.

Mr Setchell said:

“The key to being found is using the correct wording the programming code, as the frequency and choice of words is critical. Too much repetition and the site risks blacklisting, too few and it risks not being found.”

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CWN / Business / The Chamber / 22 Mar 01

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