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Jaguar Racing Takes Virtual Pole Position

Jaguar Racing’s website has come out top of the pile in the “Oscars” of the internet by being chosen as the best sports site.

It took pole position in the sports on-line category, beating off competition from more than 40 countries.

The judges picked out as a “stylish and slick site, catering to a specific sports audience.”

It was also commended for demonstrating a “good use of design and technology with extensive information.”

The site was also voted runner-up to the financial times site in the Best News and Zines category at the EMMA awards in Amsterdam.

It has attracted more than 88 million hits within seven months of launch, and more than 60,000 team fans have signed up to become members of the team’s Virtual Club.

Jonathon BrowningJonathon Browning, managing director of Jaguar, said:

“We are delighted to win this award for, which continues to play a key role in our Formula One communications strategy.

“Providing a stylish, fast-paced, content-rich site, tracking the Jaguar Racing team’s progress, the site takes visitors close to the action and gives everyone the chance of getting access to a virtual paddock pass.”
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CWN / Motoring / Jaguar / 16 Nov 00
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