| [26 FEB 99] JAGUAR
        PRESS RELEASE Edwards, Former Jaguar Director Has Died
 Jaguar Cars Ltd is saddened to announce the death on the 22 February
        of Ken Edwards, Jaguars former Director of Personnel. Born in Oxford in 1925, he was educated at
        Southfield Grammar School, Oxford and at Oxford College of Technology. Ken enjoyed a long and highly successful
        career in the British Motor Industry which spanned almost 50 years. He became a Chartered
        Engineer, a Fellow of the Institute of Production Engineering and a member of the
        Institute of Mechanical Engineering and the Institute of Electrical Engineers. Ken spent the first 30 years of his career
        with the Pressed Steel Company where he started as a student apprentice in Product
        Engineering in 1941. After becoming Senior Research and Development Engineer he was
        selected for the Companys two year Executive Development Programme and later the
        Harvard Business School Advanced Management Course. He returned to become Divisional
        Personnel Director of Pressed Steel in 1965 and in 1970 Personnel Director of Pressed
        Steel Fisher. With the merger of Pressed Steel with BMC
        and eventually Leyland Cars, Ken became Personnel Director, Austin Morris Group. Ken first
        joined Jaguar in 1973 as Director, Personnel but this was only to be a brief association
        as he moved back into Leyland Cars in 1975 and later the JRT organisation as Director,
        Business Planning and Timing. Kens second spell at Jaguar began in May 1980 when he
        came back as Director Personnel and Company Secretary - one of the key executives in John
        Egans team which resurrected the Company during the 1980s. Kens wide ranging experience was
        almost unparalleled in the motor industry. He was involved with many of the major
        organisational changes which have become milestones in the industrys history. During the 10 years Ken spent at Jaguar he
        played a major part in firstly the privatisation of the Company in 1984 and then in the
        preparation of the organisation for the Ford acquisition in 1989. He was also instrumental
        in establishing an independent Jaguar Daimler Heritage Trust in 1983 which brought
        together many fine vehicles from the Companys past. Ken was always a doughty
        defender and promoter of Jaguar and following his retirement in March 1990 he maintained a
        very close and active relationship with the Company as a member of the JDHT Board of
        Trustees. Ken was delighted to have been present at the opening of the new Jaguar Daimler
        Heritage Trust Museum at Jaguars Browns Lane headquarters last December, a project
        which had been close to his heart. Nick Scheele, Jaguar Chairman and Chief
        Executive paid the following tribute,  
          "Ken Edwards will be sadly missed by everyone at Jaguar, as a
          former Director, a loyal friend to the Company and as an active member of the Jaguar
          Daimler Heritage Trust Board. His contribution to Jaguar over many years of service was
          simply immense. Our deepest sympathies are with Jessie, Bronwen and Neil."
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