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Blaze Continues Their Canadian Affair

The Coventry Blaze ice hockey team's first season in their new Skydome home is to get off to a flying start after a new sponsorship deal was signed.

London-based travel company, Canadian Affair, have signed up for their second year with the Blaze, who have moved from Solihull for the new season.

The low-cost firm will once again be taking care of all the travel arrangements to bring the team's Canadian based players into the UK at the start of the season and for getting them back home at the end of the campaign.

The news is a major boost for the Blaze ahead of the forthcoming British National League season and follows sponsorship deals with Hilton Hotels, Reynolds Press Printers, Go Magazine and Exmedia

Blaze Director Andy Buxton was delighted that Canadian Affair have agreed to continue their association with the team.

He said:

"Obviously this is great news for the Blaze.

“The cost of flying our Canadian based players in and out of the UK would represent a big expense for our organisation so it's tremendous that Canadian Affair will be taking care of all of this for us again.

“They were great to work with last season and managed to take care of some tricky scheduling to get all of our players to and from the right places at the right times.

"We know that a number of our supporters and now other British hockey teams have recently started using Canadian Affair so it's obvious that the partnership is good for both organisations.

"It's going to be a challenging first season for us in our new home but working with professionals like Canadian Affair helps us to ensure that everything goes smoothly.”

Canadian Affair's General Manager, Peter Mizzi was equally enthusiastic about the extension to the relationship.

He said:

"We really enjoyed our first year working with the Blaze organisation and there is no doubt that they gave us an excellent opportunity to significantly increase our profile in British ice hockey.

"A large number of British ice hockey fans go over to North America to watch the sport played at its highest level so with travel to Canada being our specialised area, working with the Blaze is a perfect fit.

"It's an exciting season for the Blaze with their move to the Skydome and we are pleased to be able to support them once again."

As part of the arrangement, the Canadian Affair logo will feature on the new Blaze playing strip for the coming season and the Blaze website  will carry a direct link through to that of Canadian Affair.

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CWN / Sport / Ice Hockey / Coventry Blaze  / 8 Aug 00

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