CWN continues to be the
fastest growing media outlet in Coventry and Warwickshire, attracting
a record number of visitors, while the other major players either lost
audiences or held steady.
More than 123,000 people came
to the site in October to read news, sport, listings, information, or
to look at the webcam focusing on Broadgate.
This equated to almost 350,000
page impressions, generating 3.7 million hits.
Official figures showing the
number of listeners to local radio stations revealed that they had a
varied time over the last quarter.
BBC CWR went down from 108,000
listeners a week to an average of 92,000 - a drop of 3 per cent on its
potential audience, but it still has 6,000, or 1 per cent, more
listeners compared to the situation 12 months ago.
For a listener to count under
Rajar rules they have to listen for at least five-minutes of a
quarter-hour period.
Mercia FM lost 20,000 listeners
in the previous quarter, but still is the strongest, with 190,000
weekly listeners.
The station covers the widest
area, and has a 30 per cent share. Compared to the quarter ending in
September 1999, it has lost 10,000, or two per cent of its listeners.
Classic Gold 1359, a golden
oldies station run by Mercia, has also dropped, to 58,000 listeners a
week, compared with 61,000 last quarter, and 67,000 this time last
year.
Kix 96 has remained steady for
both the last quarter and the last year, staying at around 65,000 a
week.
By comparison, CWN's visitor
figures have grown by 17 per cent since June, and 81 per cent since
last September, when 67,914 people visited the site.
The latest addition to the CWN
portfolio www.covjobs.co.uk
attracted 6,000 visitors in its first month. It took CWN two years to
get that mark following its launch in 1995.
The Coventry Evening
Telegraph's circulation, combined with The Pink, dropped in the first
six months of the year by 5 per cent to 77,144 a day.
CWN Editor and Managing
Director Chris Studman, said he was delighted with the news that more
people are logging on to CWN.
He said:
"The internet is
obviously the growth medium at the moment and this is set to
continue as more people get computers and get connected.
"Obviously our visitors
are not just confined to this area as we can be accessed from all
over the world. We find that a consistent section of our readers are
ex-pats keen to keep in touch with the area.
"All the media have to
put up with seasonal variations, and it does make comparisons
difficult.
"But
with more than 30,000 visitors a week we are now more than halfway
to catching up our nearest rivals."
